Sabrett is the hot dog under the blue and yellow umbrellas on New York City's street carts. Its owner, Marathon Enterprises, traces its roots to 1926 and still makes Sabrett franks in the Bronx.
History
- 1926The year Sabrett's owner, Marathon Enterprises, dates its reputation back to.1
- 1928Samuel Ogus and Fritz Frankel start the Star Baking Company on the Lower East Side.2
- Later"Star" is dropped after a larger meat company objects, and "Sabre" is taken, so the name becomes Sabrett: "a little saber."2
- 1989Marathon buys the company and keeps the Sabrett name.2
More to know
Sabrett's line includes all-beef frankfurters plus cart condiments like sauerkraut, sweet relish, spicy brown mustard and red onion sauce.
Sabrett has two manufacturing plants and a distribution center in the Bronx, and sells nationally.
For cart owners
In New York, the Sabrett umbrella tells customers what's on the grill before they read a word.